Since the fall of 2008, Twitter has seen an explosion of growth. Knowing how to harness the power of this new social network is something that people are just now figuring out. Just like the way that the media as a whole is loosing its main business model, things haven’t been totally figured out yet.
My observations so far have been that no one thing is going to work. What does seem to work right now is something different for different people.
Jason Calacanis is an entrepreneur who started mahalo.com as just one of his online businesses. He also started a service at www.mahalo.com/answers that you can tweet @answers inside of twitter and it will post the question for other users to answer. The answers have been very in depth and sometimes experts in the associated field will answer the questions themselves.
Kevin Rose of Digg.com has had similar success. He promotes his site when big news comes across as well as his podcast, Diggnation. He recently started a site at wefollow.com which is a searchable directory of twitter users. It does a great job of showing the different categories of twitter users, from general bloggers, comedians, sports stars and so on. The site also shows you how popular a given use is, witch is a good factor to look at to tell if someone is really who they say they are on twitter.
A totally different way of using Twitter has shown up as well. Web cartoonists Scott Kurtz of pvponline.com and Tycho and Gabe of penny-arcade.com along with other cartoonists form a network of conversations that promote their work. They routinely offer special discounts or live video feeds of them writing and drawing the comics, sometimes days before the comic airs on the site.
There will be more ways of making this all work crop up I’m sure, but time will only tell where journalism on the web will ultimately take us.
